Vicky has extensive experience in both market access and communications and is responsible for managing the medical communications and access teams in London. Vicky is passionate about creating strong and consistent story-telling that simplifies and differentiates data whilst driving action and uptake.
Vicky has significant experience in devising and executing pre-launch to launch Market Access and communications strategies and programmes on a Global, regional and national scale. Her knowledge spans numerous therapy areas including diabetes, vaccines, oncology, haematology and dermatology. In addition Vicky spent eight years focusing on the development and delivery of market access programmes in the UK and Europe – both from a consultancy and in-house perspective.
In addition, Vicky also has extensive experience in market preparation and landscape analysis; disease awareness campaigns; media strategy; congress planning, symposium development and data announcements; internal communications; issues and crisis management and affiliate engagement and communication management.
Vicky joins Darwin and WG from Pfizer where she looked after external communications for Europe and Africa Middle East. Vicky has very distinct experience within the WPP family - having worked at both Cohn & Wolfe and WG. This unique perspective enables her to leverage relationships with other practices and partners to deliver the best integrated outcomes for clients.
Vicky is based in the London office.